Principal partners of the exhibition

Neuflize Vie


Neuflize Vie has been the Jeu de Paume’s principal partner since the museum was founded in 2004 and has supported all its ventures. To mark the tenth anniversary of this national institution devoted to the image, the Company has chosen in particular to support the highlight of the 2014 programme: the retrospective of the work of Garry Winogrand (1928–1984). By contributing to the organisation in France of this exhibition, which has been such a success in San Francisco and Washington, DC, the Company is keen to enable the Parisian public to discover a seminal figure of 20th-century American photography, someone who died prematurely, in 1984, at the age of 56, and whose timeless work remains little known.

Through this partnership, Neuflize Vie, which has always actively supported the dissemination of contemporary photography, hopes that as many people as possible will be able, like it, to appreciate the impact of the images produced by this master of post-war American street photography, who forged a disarmingly contemporary approach to composition. In the belief that photography helps us to understand the world, the Company invites the public to discover, through the images of Garry Winogrand, “who we are and what we feel, by seeing what we look like”, to borrow the words of this American artist, for whom photography was an investigative tool. His subject was the hurly-burly of the city, the interaction of looks, bodies and gestures, in other words, the spectacle of life itself in constant movement. Garry Winogrand was undoubtedly an “explorer”, someone who epitomised the spirit of experimentation, always working at the frontiers of the discipline, taking risks, examining all the options, fearlessly exploring every avenue, and thereby raising the question of the value of photography. Despite its pervasive and sometimes dark humour, most of his work defies symbolic interpretation. It neither describes nor records; it is above all the embodiment of a photographic vision.

About Neuflize Vie : A sincere and enduring commitment
Since it was founded in 1990, Neuflize Vie (the life insurance company of the private bank Neuflize OBC) has been an active sponsor in the field of contemporary photography, responsive to the needs of its partners, such as the Maison Européenne de la Photographie and Le Point du Jour in Cherbourg, which it has been proudly supporting from the beginning, as well as the Jeu de Paume, for which it has been the historic principal sponsor. In 1997, it expanded its activities by initiating an important collection of photographic and video works, the Collection Neuflize Vie, and by creating a company foundation aimed in particular at fostering teaching and research projects, such as the ones it supports at the École du Louvre and the Beaux Arts de Paris. For Neuflize Vie, this wide-ranging, multi-dimensional commitment is a way of deepening its understanding of other people and the ever-changing world through the intuitive, perceptive visions of the artists it is associated with. It also reflects its determination to act as a responsible company, conscious of its role in society. In 2014, Neuflize Vie supported in particular Éric Poitevin’s book published on the occasion of his exhibition “Le Chemin des Hommes” at the LaM in Villeneuve-d’Ascq, which was awarded the Centenaire seal of approval by the Mission du Centenaire de la Première Guerre Mondiale. A sincere and committed sponsor, Neuflize Vie has a long-term commitment to fostering projects aimed at making culture accessible to the greatest number of people, as demonstrated by its support for the Nuit Blanche organised by the Ville de Paris. It is also committed to bringing art to specific sections of the population, such as the young (with the MEP and the Jeu de Paume) and the partially sighted (Musée des Abattoirs, LaM


La Manufacture Jaeger-LeCoultre


For seven years, Jaeger-LeCoultre has been proud to be associated with the Jeu de Paume and will once again be present in its role as partner of the “Garry Winogrand” exhibition, being held in Paris in autumn 2014. Jaeger-LeCoultre, imbued with a visionary spirit for more than 180 years, continues to support the world of the image and reaffirms its attachment to artistic creation in the world of photography and cinema. Loyal to the main events on the Jeu de Paume’s programme, Jaeger-LeCoultre has supported several major exhibitions, including Cindy Sherman, Lee Friedlander, Edward Steichen, Richard Avedon, Federico Fellini, Diane Arbus and Laure Albin Guillot.

In 2010, the Manufacture wished to extend its commitment by assisting the production of the work Les Inséparables by Esther Shalev-Gerz, a double clock that was the centrepiece of the artist’s exhibition.
Closer to the Joux Valley where the Manufacture has been based since 1899, Jaeger-LeCoultre also supported the organisation of the project for the Musée de l’Elysée in Lausanne: a double anniversary exhibition organised to mark the 20 years and 25 years of the museum. “ReGeneration” was an opportunity to discover young photographers from all over the world who came to Lausanne to exhibit their promising work. For Jaeger-LeCoultre, the art of time is reflected in the constant desire for improvement, with the aim of attaining technical virtuosity and excellence. The world of fine watch and clock-making and the art of the image undoubtedly require the same faculties: vision, attention to detail, the improvement of ancestral expertise combined win an endless creativity and passion. Both have the same aim: the emotion of discovery and questioning. For 10 years, Jaeger-LeCoultre has also supported the art of film. As a partner of the main film festivals throughout the world, such as the festivals of Venice, New York, Toronto and Los Angeles, as well as San Sebastian, Shanghai and Abu Dhabi, the company also supports the projects of directors and the restoration of old films.

180 years of history... The Manufacture Jaeger-LeCoultre, with its considerable expertise in making timepieces, also holds a treasure linked to the world of photography…
Three quarters of a century ago, the history of Jaeger-LeCoultre became interwoven with that of photography. An Englishman, Noel Pemberton Billing, a businessman and pilot, decided to try and make a camera of unprecedented quality, combining every feature imaginable and small enough to fit into a cigarette pack. He decided to entrust the project to Jaeger-LeCoultre. Thus the company ended up making one of the most incredible cameras of the time, the Compass. It took three years of work to develop the 290 components of this camera, which caused a sensation both on account of its avant-garde design and its features. After World War II, production of the Compass ceased, but a few examples remain among the treasures of the company’s heritage.


RATP


For the fourth “La RATP invite”, the RATP joins forces with the Jeu de Paume to support the exhibition “Garry Winogrand (1928–1984)”.
From October 2014 to February 2015, it will display photographs by Garry Winogrand in around fifteen stations and metro stops on its network, giving the general public a unique chance to see the work of this American artist. Some of these images will not be seen anywhere else, thereby enabling passengers to extend their visit to the Jeu de Paume.

The photographs will be displayed in the stations in several ways: in a 4 x 3 m format on the platforms and 2 x 1.5 m in the corridors. In certain spaces, they will be given large-scale presentations (for example, on large hoardings suspended from metro viaducts).
As the images will be reproduced several times, around 250 in all will be scattered around the network.

“La RATP invite”, an initiative launched in October 2013, has become a regular feature that demonstrates the fresh impetus that the company has given to its cultural programme through photography. The company is committed to regularly showcasing the images of young photographers – emerging talents and renowned artists – thereby paying tribute to their work by displaying it on a large scale in the public transport system.

Through photography, an immediate art form and a mode of artistic expression that is accessible to all, the RATP wishes to reinforce interchange with its customers, expanding its policy of bringing its spaces to life and making them more convivial.
Throughout the year, the RATP is organising cultural and sporting events across its network, thereby offering passengers moments of relaxation, surprises, discoveries and exchanges . . . reinforcing its aim of bringing “Aimer la Ville” to the largest number of people possible.

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